Your people are here
Two billion people use Facebook every month.
1 of every 5 minutes that people in the US spend on mobile is on Facebook or Instagram.
500 million instagrammers use the app every day.
You can run Facebook ads on any budget
Find people easily
You can choose your audience based on demographics, behaviours or contact information.
Get their attention
Our ad formats are eye-catching, flexible and work on every device and connection speed.
See the results
Our ad reporting tools show you how your ads have impacted your business in visual, easy-to-read reports.
What you need to start creating Facebook ads
Choose your objective
To choose the right ad objective, answer the question “what’s the most important outcome I want from this ad?” It could be sales on your website, downloads of your app or increased brand awareness.
Learn about choosing the right ad objective for your goal
Select Your Audience
Using what you know about the people you want to reach – such as age, location or many other things– choose the demographics and behaviours that represent your audience.
Show off product features, and draw people in with sound and motion.
Drive people to destination websites or apps through high-quality visuals.
Encourage shopping by displaying items from your product catalogue – customised for each individual.
Lead generation ads
from people who are interested in your business.
A lead ad is presented using an image, video or carousel,
and followed by a lead form when the user engages
with the ad.
image, video or carousel.
event ad to appear as an image or video.