Facebook ads

Advertising on Facebook makes it easy to find the right people, capture their attention and get results.

Your people are here

Two billion people use Facebook every month.

1 of every 5 minutes that people in the US spend on mobile is on Facebook or Instagram.

500 million instagrammers use the app every day.

You can run Facebook ads on any budget

Find people easily

You can choose your audience based on demographics, behaviours or contact information.

Get their attention

Our ad formats are eye-catching, flexible and work on every device and connection speed.

See the results

Our ad reporting tools show you how your ads have impacted your business in visual, easy-to-read reports.

What you need to start creating Facebook ads

Choose your objective

To choose the right ad objective, answer the question “what’s the most important outcome I want from this ad?” It could be sales on your website, downloads of your app or increased brand awareness.


Learn about choosing the right ad objective for your goal

Select Your Audience

Using what you know about the people you want to reach – such as age, location or many other things– choose the demographics and behaviours that represent your audience.

Ad Formats


Show off product features, and draw people in with sound and motion.


Drive people to destination websites or apps through high-quality visuals.


Encourage shopping by displaying items from your product catalogue – customised for each individual.


Showcase up to ten images or videos within a single ad, each with its own link


Use motion, sound and text to tell your story beautifully on any connection speed.


Let people open a full-screen, mobile-optimised experience instantly from your ad.

Lead generation ads

Lead ads on Facebook and Instagram help you collect info
from people who are interested in your business.
A lead ad is presented using an image, video or carousel,
and followed by a lead form when the user engages
with the ad.


Offers are discounts you can share with your customers on Facebook. You can design your offer ad to appear as an
image, video or carousel.

Post engagement

Most Page posts on Facebook can be boosted to deliver more likes, comments, shares and photo views.

Event responses

Event response ads can be used to promote awareness of your event and drive responses. You can design your
event ad to appear as an image or video.

Page likes

Page likes ads can be used to drive users to like your Page. You can design your Page likes ad with a video or an image masked to a ratio of 8:3.